Last month we conducted a delve* into UK families household habits and below are 3 of our top findings that interested us: 1. Over a quarter of families (27%) buy from the ‘free from’ section when grocery shopping and it’s not always due to a dietary want or need but because families feel these products … Continued

Gain the seal of approval from families The Approved by Families Mark is gained by getting your target families to try, test and approve your products or services. The mark can be used on pack. In PR or in communications to show that families trust and recommend you. Plus, it provides you with valuable independent … Continued

  We’ve just completed a great project with the team @BEAR, providing some very useful family insights and recommendations from the perspective of both parents and kids that are making a difference. As part of the project, we carried out a parent survey with The Family Panel base and in-home testing with kids to provide … Continued

    Our Future of Families report reveals where families are really at – their wants, needs and concerns now and for the future. Looking at it from the perspectives of parents, children and grandparents. We take a deep delve looking at the changing dynamics of the family, what’s new for them, what’s different and what … Continued

1.Families are cutting back this Christmas with 27% saying they are going to spend less. This is due to many trying to be savvier and to not go overboard and overindulge – the Martin Lewis effect. However, for quite a sizable portion of families they have no choice, as their household income increases to be … Continued

Only 4 or 5 years ago plastic and packaging were not at the forefront of the majority of families shopping concerns. It was in the mix and when we spoke to brands many said that ‘it always comes up but it’s a nice to have but not a deal breaker’. However, we started to hear … Continued