2022 was a testing year for families overall, the fall out of Covid on their school and working lives as well as the emotional toll it has taken. Plus, the rise in costs has impacted many aspects of their decision making from what beans to buy to places they can or cannot visit. So 2023 … Continued
It feels hard to avoid headlines about the ‘cost of living crisis’, a phrase that appears to be on everyone’s lips. We wanted to find out what this means to families across the UK, how it’s changing attitudes and behaviours and ultimately the impact it could have on brands. Throughout September and October we spoke … Continued
The blows to the UK high street keep coming and recently with force to maternity and infant retailers, so we asked our panel of parents, and parents to be what their current purchase behaviour and decision making is within this market to see what we can learn. 1.’Showrooming’ for the best deal – an all … Continued
Our family research reveals that this Christmas, It’s time to be savvy! From our family research, we know that a 1/3 of families this year will be spending less on Christmas. Belts are tightening and this means that families are focussing down and being savvy but impactful where they can. As one parent said: ‘By doing … Continued
Last month we conducted a delve* into UK families household habits and below are 3 of our top findings that interested us: 1. Over a quarter of families (27%) buy from the ‘free from’ section when grocery shopping and it’s not always due to a dietary want or need but because families feel these products … Continued
Gain the seal of approval from families The Approved by Families Mark is gained by getting your target families to try, test and approve your products or services. The mark can be used on pack. In PR or in communications to show that families trust and recommend you. Plus, it provides you with valuable independent … Continued
We’ve just completed a great project with the team @BEAR, providing some very useful family insights and recommendations from the perspective of both parents and kids that are making a difference. As part of the project, we carried out a parent survey with The Family Panel base and in-home testing with kids to provide the … Continued
Our Future of Families report reveals where families are really at – their wants, needs and concerns now and for the future. Looking at it from the perspectives of parents, children and grandparents. We take a deep delve looking at the changing dynamics of the family, what’s new for them, what’s different and what really … Continued
1.Families are cutting back this Christmas with 27% saying they are going to spend less. This is due to many trying to be savvier and to not go overboard and overindulge – the Martin Lewis effect. However, for quite a sizable portion of families they have no choice, as their household income increases to be … Continued
Only 4 or 5 years ago plastic and packaging were not at the forefront of the majority of families shopping concerns. It was in the mix and when we spoke to brands many said that ‘it always comes up but it’s a nice to have but not a deal breaker’. However, we started to hear … Continued