With Mothers’ Day on the horizon we thought we’d put together our top five tips for marketing to mums. The biggest issue we encounter when companies market to mums is that they don’t really seem to understand where mums are right now- what is going on in their lives, what plays on their minds when … Continued
It’s only two months until Christmas and in every shop the shelves are packed with Christmas goodies. We asked our MumPanel what they’ll be spending their money on this Christmas and there were some surprising results. We wanted to know if mums are feeling the financial pinch this year – 30% said they would be … Continued
If you want to target mums, you need to understand what they want. To understand what they want you need to ask questions. Sounds obvious doesn’t it? But getting to the RIGHT questions can be a trickier process. If you don’t ask the right questions then you never get the answers you need to truly … Continued
At MumPanel we’re constantly asking our mums for their views and ideas. There’s some fascinating insight that comes out of our research and conversations and we want to share it with you in a one minute snippet. Mums Favourite Brands We asked mums to name their favourite brands. The response was enlightening – there were … Continued
Last week I went along to The Talk of Manchester to meet up with other North West businesses. The day rounded off with a panel of successful business people including Jennie Johnson (Kids Allowed) and Tim Bacon (Living Ventures Group) taking questions from the floor. One of the questions directed to Tim was whether he … Continued