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Mums and grocery shopping – trends from The Big Mum Opinion

Over the next few weeks we’ll be sharing trends we’ve drawn out from our large scale consumer insight report from 3000 UK mums – The Big Mum Opinion. This week we’re talking grocery shopping Mums ‘multi-shop’ for groceries. Over 78% of mums use more than one shop (including online) to buy their grocery shopping in … Continued