Smiggle – the word is spreading

“Have you been? Your two would love it” We know there’s nothing more powerful than parent to parent recommendation, the power of conversation between two people who trust each other (92% trust friends and family recommendation over any other form of advertising). And when that power is combined with a fresh approach to the high … Continued

Mum truths, tips and trends in 2015

Mum truths, tips and trends in 2015 Over the last few years we’ve talked a lot about how brands view mums. They’re often keen to try and stick them into neat little boxes, with the aim of better understanding this profitable market. But what we’ve discovered time and time again is that the opposite is … Continued

Top 5 tips for marketing to mums

With Mothers’ Day on the horizon we thought we’d put together our top five tips for marketing to mums.  The biggest issue we encounter when companies market to mums is that they don’t really seem to understand where mums are right now  – what is going on in their lives, what plays on their minds … Continued

Using tech to talk to mums

In our last blog I talked about how brands need to make sure they don’t forget where mums are everyday.  So we know out and about and social media play their parts but where does other technology sit in all of this?  There’s no doubt mums now use all sorts of technology as part of … Continued