Blog

Family Margins Becoming Mainstream

Only 4 or 5 years ago plastic and packaging were not at the forefront of the majority of families shopping concerns. It was in the mix and when we spoke to brands many said that ‘it always comes up but it’s a nice to have but not a deal breaker’. However, we started to hear … Continued

45,000 families at your fingertips

Happy February! Now we have moved out of the doldrums of January here’s some news on the growth of our family panel and some easy access services at your finger tips. And remember, if you ever need research or innovation with families (mums, dads, grandparents, millenials – all of them!) we’re here to help just … Continued

Mums are already thinking about summer – mum insight

The first few rays of sunshine have only just appeared in the last few days but along with most mums we are already thinking about summer. Not necessarily about the wonderful long days but more about how it might affect our pockets. After Easter, I’ll have to kit my eldest out in summer school uniform … Continued

CLIC Sargent #dosomethingyummy

This month we’re working with CLIC Sargent on a spreading the word campaign to raise awareness of Yummy Mummy Week. This week will see the second link up of bloggers sharing their personal perspectives on children and family. The blogging campaign is supported by activity on twitter under the hashtag #dosomethingyummy in the run up … Continued

iPad, more than just games?

After much deliberation we decided to buy an iPad. Instead of letting the children use our work laptops (and risk my cries as they delete years of work files) we decided on an iPad, complete with covers (back and front) and insurance! I was keen to give Mia (5) access to technology but I wasn’t … Continued

A shower curtain? Mum insight

Everything we do at MumPanel is about mum insight. From asking our mums what they think about a new product or service to surveying mums to help with product development – we know the views and opinions of mums matter to the companies we work with. This week we took to our facebook group to … Continued

What will you do with the kids over Christmas?

Our children break up from school on Friday and like most mums we’ll be looking for ways to entertain them during the holidays. There are some fantastic family events happening at MediaCityUK, Salford Quays, Manchester from 8-22nd December. They are all sport theme in the run up to Sports Personality of the Year so the … Continued

A merry techno Christmas to you

With less than a month until Christmas final present buying decisions are upon us. And yes we’re feeling the pressure at MumPanel too. Lynne and I (Nicola) have daughters of the same age and they both seem to want exactly the same things this year. We’ve both had serious discussions with Santa (in our house … Continued

Mamas & Papas blogger event

The Mamas & Papas blogger day at their Huddersfield HQ was a great success. Our handpicked bloggers got to see how Mamas & Papas develop their products (and a sneaky peek of some brand new products). They also heard the family story behind Mamas & Papas and how that impacts on everything including the quality … Continued